Starting a Dialogue
Written by: Mark Attard
I’m excited to see us re-launch ‘Dialogue’, a platform for our team to present our thinking and share our experiences from the internal communications space. Content will be contributed by members of our strategy, creative, accounts and production teams, with the intent of providing a wide spectrum of perspectives that include best practices in strategy development, communications planning and measurement as well as tactical ideation across all channels including digital, mobile, print and live. Our goal is to provide information that is of value and to see this become a go-to source of information and inspiration for leaders and communicators.
Over the past few years, corporate internal communications has changed significantly. It has matured into a profession that leaders rely on to ensure that their workforce is aligned, inspired and engaged. Now more than ever, culture, leadership and employee engagement are on the agendas at board meetings, and executive teams are being presented with scorecards that incorporate KPIs in these areas.
Customer experience, innovation and operational efficiency are the most significant contributors to company performance and are key drivers of customer loyalty. Employees need to understand the brand that they are representing and the promise that it is making to the market. Their individual performance is driven by their understanding of the company’s vision and their role in delivering on the organization’s strategic priorities.
In a 2014 survey of more than 900 executives, 93 per cent of respondents reported that their corporations were in some state of transformation. In our first blog post, Tal Henderson, our head of strategy, talks about the critical role that communications plays in ensuring the success of any significant change initiative.
Have a read and please feel free to share your thoughts with us. Feedback and topic suggestions can be sent to me directly at firstname.lastname@example.org. I look forward to hearing from you.