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Livewire to support McDonald’s ‘Our Food. Your Questions.’ campaign

Monday, May 28th, 2012 – McDonald’s Canada launched their digital campaign Our Food. Your Questions. June 4th across Canada. They are commited to being transparent about the quality of their food and endeavour to dispel myths. Canadians can visit www.mcdonalds.ca/yourquestions and ask any question they want about McDonald’s food. All questions will be answered and posted to people’s Facebook and Twitter accounts. This is a brillant way to use social media to engage Canadians in a conversation. Livewire was asked to bring the campaign to life internally to employees. We developed a campaign using a series of tactics to build excitement and knowledge and encourage employees to change the conversation at every opportunity. The campaign runs until July 16th.

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