Livewire creative garners attention at the 2018 Hermes Awards
TORONTO, August 10, 2018 – The Hermes Creative Awards is an international competition recognizing creative excellence in traditional and emerging media (concept and design). It is one of the largest of its kind, with winners ranging in size from individual communicators to fortune 500 companies. Livewire Communications is pleased to announce six victories in the latest round of awards:
Platinum Award (Internal Communication/Video) for the “Brand Reveal”– developed and executed for Celestica. Livewire lead the strategy and launch of Celestica’s brand reveal, which was focused on their transformational journey to achieve a truly customer-centric focus. The brand reveal was an in-depth evolution that strengthened Celestica’s position as an enabler of the world’s most innovative companies. We created an inspirational video to present the reveal to employees, providing them a first look at the new brand identity.
Platinum Award (Video/Marketing) for “iCON RADAR” – the launch of the new RADAR system for Magna International. We created a video launching Magna’s new HD4D RADAR system as part of their level 4 autonomous drive system: MAX4. The video was showcased during a launch event hosted by the CTO of Magna, at the 2018 Detroit Auto Show. It has since been repurposed for all social channels, intranet, company information monitors, as well as magna.com.
Gold Award (Event Graphic Design) for the booth experience at the “Consumer Electronics Show (CES)” – developed and executed for Magna International. We built on the strength of the Magna brand to create a striking black and red booth experience which stood in stark contrast to its surroundings, once again positioning Magna as a leading tech company.
Gold Award (Publications) for the “Annual Report” – created for Magna International. The 2017 annual report cemented the idea that Magna is not only a key player in the future of mobility, but a leading technology company. This important investor communication piece was also developed to be used as a brand marketing tool and as a pride piece for employees. The bold look was reinforced using the simple corporate palette of red, black, grey and white throughout the report.
Livewire also received two honorable mentions for internal campaigns that were developed for Bank of Montreal:
The “OneBank Sessions” (Strategic Programs/Employee Relations) provided a series of live events that were designed to create alignment between senior leaders, including a new CEO, and employees across the enterprise. Livewire lead the communication strategy for the CEO transition that recently took place at BMO Financial Group. The live events were important touchpoints in the communication plan, allowing employees to become familiarized with the new CEO, his leadership brand and key messages. The events were kept to smaller audiences, keeping the environment both dynamic and interactive.
The “Wild World of Banking” (Internal Communication) campaign was designed to introduce (and re-introduce) a set of expected behaviours across retail operations in support of digital banking solutions. This light-hearted, documentary-style contrast of desired and non-desired behaviours demonstrated how to effectively communicate with customers, gave employees the opportunity to prepare for change, and to model behaviours, culture and tone.
Since 1993, Livewire Communications has helped global corporations improve organizational performance, effect change and achieve quantifiable business results. We inspire, engage and empower key stakeholders to achieve sustainable business results through strategic and creative communications.