“Objective achieved” McCain Foods Global Leadership Conference a Livewire success
July 15th, 2011 – Livewire successfully completed the 2011 McCain Foods Global Leadership Conference, held in Miami July 11-14. The meeting focused on the transition of leadership and the launch of the company’s five year growth strategy. Attended by McCain leaders from six continents, it was imperative that participants leave the conference feeling excited about McCain’s opportunities and that they had participated in the development of the growth strategy.
McCain congratulated Livewire for achieving this objective from a creative, technical, and most importantly, strategic perspective. Stated Susan Rogers, Chief Communications Officer: “The conversation now, about what is new and different, has so much positivity and energy. Objective achieved.”