Posts Tagged ‘trust’
Can Your Employees Deliver Your New Brand Promise?
Tal Henderson | Thursday, February 17th, 2011Launching a new brand is risky enough. Make sure your employees know what they need to do differently to deliver on the new brand promise.
Tags: ad age, alignment, brand, customer, employees, risk, trustPosted in Dialogue, Planning | 3 Comments »
When Oil Spills and Organizational Change Collide
Susan Smith | Thursday, May 20th, 2010The environmental crisis in the Gulf of Mexico creates pressure for change in oil companies. New Livewire blogger and team-member Susan Smith considers some of the implications for their internal communications around rapid organizational change, and the long-term opportunities for their brands.
Tags: accountability, bp, communication, corporate brand, crisis communications, employees, gap analysis, trustPosted in Leadership | 1 Comment »