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	<title>Livewire &#187; touchpoints</title>
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	<description>Strategic internal communications</description>
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		<title>We&#8217;re Not Always Asking for Discretionary Effort</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/leadership/were-not-always-asking-for-discretionary-effort/</link>
		<comments>http://www.livewireinc.com/index.php/2010/dialogue/leadership/were-not-always-asking-for-discretionary-effort/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 18:40:05 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[business advantage]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[touchpoints]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=589</guid>
		<description><![CDATA[Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.]]></description>
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		<title>Using Touchpoints to Drive Employee Engagement</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/using-touchpoints-to-drive-employee-engagement/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/using-touchpoints-to-drive-employee-engagement/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 17:37:45 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[pre-communication]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[touchpoints]]></category>
		<category><![CDATA[two-way communications]]></category>

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		<description><![CDATA[An internal communications strategy helps you make the most of every touchpoint with employees. This article looks at an example involving pre-communications, online forums and live workshops for sales managers.]]></description>
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		<title>Encouraging Engagement</title>
		<link>http://www.livewireinc.com/index.php/2009/insight/encouraging-engagement/</link>
		<comments>http://www.livewireinc.com/index.php/2009/insight/encouraging-engagement/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 19:17:19 +0000</pubDate>
		<dc:creator>Insight</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[burnout]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[presence]]></category>
		<category><![CDATA[touchpoints]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=486</guid>
		<description><![CDATA[The final article in a three-part series on engagement as a distinct behavioural construct and the underlying psychological models. Read part one Untangling Engagement and part two Understanding Engagement.

In our previous two installments we reviewed and compared the psychological presence and burnout models for engagement. In this article, we look at a recent experiment into [...]]]></description>
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