Posts Tagged ‘touchpoints’
We’re Not Always Asking for Discretionary Effort
Mark Attard | Monday, February 22nd, 2010Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.
Tags: business advantage, culture, employees, touchpointsPosted in Leadership | No Comments »
Using Touchpoints to Drive Employee Engagement
Mark Attard | Tuesday, December 1st, 2009An internal communications strategy helps you make the most of every touchpoint with employees. This article looks at an example involving pre-communications, online forums and live workshops for sales managers.
Tags: best practices, communication, employees, model, pre-communication, strategy, team, touchpoints, two-way communicationsPosted in Planning | No Comments »
Encouraging Engagement
Insight | Tuesday, October 27th, 2009The final article in a three-part series on engagement as a distinct behavioural construct and the underlying psychological models.
Tags: burnout, employees, engagement, model, presence, touchpointsPosted in Insight | No Comments »