Wednesday, September 08, 2010
Dialogue

Posts Tagged ‘strategy’

My Wife Shuts Me Out

Tal Henderson | Wednesday, October 28th, 2009

I’m having trouble connecting with my wife and people who are as busy as she is. How can I reach them with my internal communications?

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Posted in Audience, Content | No Comments »

Internal Communications in the Post-Digital World

Tal Henderson | Thursday, October 15th, 2009

“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages in, whether that behaviour is intended to be commercial or not”, says GWP Brand Engineering chair and CEO Bruce Philip. “If that’s true, then the job of branding is to give purpose to a...

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Posted in Planning | 1 Comment »

A New Way of Thinking to Build Strong Brands

Briare Sands | Tuesday, October 13th, 2009

I brushed off an old, favorite book of mine – Building Strong Brands by David A. Aaker – the brand guru who told us years ago to focus less on product attributes and more on the emotional and self-expressive benefits of a product or service. The goal was first to manage the image of...

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Internal Communications Earns its Stripes

Mark Attard | Friday, October 9th, 2009

Welcome to Dialogue—a place for our team to share our thoughts, theories and insights from our internal communications practice. For some time now, corporate leaders have accepted that investing in their external marketing messages, as well as the professional management of their corporate reputation, has a direct impact on their companies’ top line financial performance....

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Posted in Leadership | No Comments »

Review – Taking Brand Initiative

Tal Henderson | Monday, October 5th, 2009

How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch and Majken Schultz

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Posted in Influencers | No Comments »