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	<title>Livewire &#187; strategy</title>
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		<title>JULY 14, 2010</title>
		<link>http://www.livewireinc.com/index.php/2010/news/july-14-2010/</link>
		<comments>http://www.livewireinc.com/index.php/2010/news/july-14-2010/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 20:05:25 +0000</pubDate>
		<dc:creator>Livewire News</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[banking]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[logistics]]></category>
		<category><![CDATA[RBC]]></category>
		<category><![CDATA[sales force]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=654</guid>
		<description><![CDATA[Livewire has been chosen by RBC Banking to develop and manage the communications strategy and event logistics for its 2010 Career Sales Force National Sales Managers Conference.]]></description>
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		<title>Using Touchpoints to Drive Employee Engagement</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/using-touchpoints-to-drive-employee-engagement/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/using-touchpoints-to-drive-employee-engagement/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 17:37:45 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[pre-communication]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[touchpoints]]></category>
		<category><![CDATA[two-way communications]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=556</guid>
		<description><![CDATA[An internal communications strategy helps you make the most of every touchpoint with employees. This article looks at an example involving pre-communications, online forums and live workshops for sales managers.]]></description>
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		<title>How Culture Can Affect Communications</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/leadership/how-culture-can-affect-communications/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/leadership/how-culture-can-affect-communications/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 19:09:30 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Channels]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[two-way communications]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=536</guid>
		<description><![CDATA[In our multicultural and global workplaces, we need to consider how culture is influencing communications for leaders, managers and employees.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Effective Communications Improves Outcomes</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/effective-communications-improves-outcomes/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/effective-communications-improves-outcomes/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 20:25:44 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[two-way communications]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=523</guid>
		<description><![CDATA[A study on use of a surgical checklist in the operating room shows the value of practicing strategic communications and using two-way channels. ]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Walls of Silence</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/audience/walls-of-silence/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/audience/walls-of-silence/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 17:30:04 +0000</pubDate>
		<dc:creator>Briare Sands</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[two-way communications]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=515</guid>
		<description><![CDATA[These barriers stop the flow of open, two-way communications. In this post, I look at some ways strategic communications can help bring them down.]]></description>
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		<title>My Wife Shuts Me Out</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/content/my-wife-shuts-me-out/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/content/my-wife-shuts-me-out/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 15:34:30 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[relevance]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[white noise]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=501</guid>
		<description><![CDATA[I’m having trouble connecting with my wife and people who are as busy as she is. How can I reach them with my internal communications?]]></description>
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		<title>Internal Communications in the Post-Digital World</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 14:55:44 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=365</guid>
		<description><![CDATA[“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages in, whether that behaviour is intended to be commercial or not”, says GWP Brand Engineering chair and CEO Bruce Philip. “If that’s true, then the job of branding is to give purpose to a company, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>A New Way of Thinking to Build Strong Brands</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 15:44:44 +0000</pubDate>
		<dc:creator>Briare Sands</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate brand]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://72.55.129.54/?p=152</guid>
		<description><![CDATA[I brushed off an old, favorite book of mine – Building Strong Brands by David A. Aaker – the brand guru who told us years ago to focus less on product attributes and more on the emotional and self-expressive benefits of a product or service. The goal was first to manage the image of the [...]]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internal Communications Earns its Stripes</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/leadership/internal-communications-earns-its-stripes/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/leadership/internal-communications-earns-its-stripes/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 17:08:41 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[TSR]]></category>

		<guid isPermaLink="false">http://72.55.129.54/?p=147</guid>
		<description><![CDATA[Welcome to Dialogue—a place for our team to share our thoughts, theories and insights from our internal communications practice.
For some time now, corporate leaders have accepted that investing in their external marketing messages, as well as the professional management of their corporate reputation, has a direct impact on their companies&#8217; top line financial performance.  This [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Review – Taking Brand Initiative</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/influencers/review-taking-brand-initiative/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/influencers/review-taking-brand-initiative/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 22:04:18 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Influencers]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch and Majken Schultz]]></description>
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