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	<title>Livewire &#187; internal branding</title>
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	<description>Strategic internal communications</description>
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		<title>Engaging With The Brand From Within</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/engaging-with-the-brand-from-within/</link>
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		<pubDate>Thu, 14 Jan 2010 20:03:04 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Dialogue]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[employees]]></category>
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		<category><![CDATA[internal branding]]></category>

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		<description><![CDATA[Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.]]></description>
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		<title>Internal Communications in the Post-Digital World</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 14:55:44 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[internal branding]]></category>
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		<description><![CDATA[“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages in, whether that behaviour is intended to be commercial or not”, says GWP Brand Engineering chair and CEO Bruce Philip. “If that’s true, then the job of branding is to give purpose to a company, [...]]]></description>
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		<title>A New Way of Thinking to Build Strong Brands</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 15:44:44 +0000</pubDate>
		<dc:creator>Briare Sands</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate brand]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[I brushed off an old, favorite book of mine – Building Strong Brands by David A. Aaker – the brand guru who told us years ago to focus less on product attributes and more on the emotional and self-expressive benefits of a product or service. The goal was first to manage the image of the [...]]]></description>
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