Posts Tagged ‘internal branding’
Engaging With The Brand From Within
Tal Henderson | Thursday, January 14th, 2010Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.
Tags: alignment, brand, customer, employees, engagement, internal brandingPosted in Dialogue, Planning | 1 Comment »
Internal Communications in the Post-Digital World
Tal Henderson | Thursday, October 15th, 2009“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages in, whether that behaviour is intended to be commercial or not”, says GWP Brand Engineering chair and CEO Bruce Philip. “If that’s true, then the job of branding is to give purpose to a...
Tags: brand, employees, engagement, internal branding, strategyPosted in Planning | 1 Comment »
A New Way of Thinking to Build Strong Brands
Briare Sands | Tuesday, October 13th, 2009I brushed off an old, favorite book of mine – Building Strong Brands by David A. Aaker – the brand guru who told us years ago to focus less on product attributes and more on the emotional and self-expressive benefits of a product or service. The goal was first to manage the image of...
Tags: branding, corporate brand, culture, internal branding, strategyPosted in Planning | No Comments »