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	<title>Livewire &#187; engagement</title>
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	<description>Strategic internal communications</description>
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		<title>Engaging With The Brand From Within</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/engaging-with-the-brand-from-within/</link>
		<comments>http://www.livewireinc.com/index.php/2010/dialogue/engaging-with-the-brand-from-within/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 20:03:04 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Dialogue]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[internal branding]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=580</guid>
		<description><![CDATA[Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.]]></description>
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		<title>Internal Communications and Holiday Season Burnout</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-and-holiday-season-burnout/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-and-holiday-season-burnout/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 15:50:23 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[burnout]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[recognition]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=569</guid>
		<description><![CDATA[‘Tis the season to be exhausted. How can internal communications help engage employees and manage holiday season burnout?]]></description>
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		<title>Communications Keeping Pace With Change</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/leadership/communications-keeping-pace-with-change/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/leadership/communications-keeping-pace-with-change/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 18:56:28 +0000</pubDate>
		<dc:creator>Maclin Williams</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=563</guid>
		<description><![CDATA[It is essential to closely monitor changing external and internal situations and to quickly realign messaging accordingly, for both your customers and your employee team.]]></description>
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		<item>
		<title>Walls of Silence</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/audience/walls-of-silence/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/audience/walls-of-silence/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 17:30:04 +0000</pubDate>
		<dc:creator>Briare Sands</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[two-way communications]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=515</guid>
		<description><![CDATA[These barriers stop the flow of open, two-way communications. In this post, I look at some ways strategic communications can help bring them down.]]></description>
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		<title>Encouraging Engagement</title>
		<link>http://www.livewireinc.com/index.php/2009/insight/encouraging-engagement/</link>
		<comments>http://www.livewireinc.com/index.php/2009/insight/encouraging-engagement/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 19:17:19 +0000</pubDate>
		<dc:creator>Insight</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[burnout]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[presence]]></category>
		<category><![CDATA[touchpoints]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=486</guid>
		<description><![CDATA[The final article in a three-part series on engagement as a distinct behavioural construct and the underlying psychological models. Read part one Untangling Engagement and part two Understanding Engagement.

In our previous two installments we reviewed and compared the psychological presence and burnout models for engagement. In this article, we look at a recent experiment into [...]]]></description>
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		<title>Understanding Engagement</title>
		<link>http://www.livewireinc.com/index.php/2009/insight/understanding-engagement/</link>
		<comments>http://www.livewireinc.com/index.php/2009/insight/understanding-engagement/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 16:24:59 +0000</pubDate>
		<dc:creator>Insight</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[burnout]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[presence]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=417</guid>
		<description><![CDATA[The second installment in a three-part series on engagement as a distinct behavioural construct and the underlying psychological models. Read part one Untangling Engagement or part three Encouraging Engagement.

In our first article, we quoted organizational psychologist Alan Saks (2008) that engagement is about “how you do what you are supposed to be doing” and that [...]]]></description>
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		<title>Internal Communications in the Post-Digital World</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 14:55:44 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=365</guid>
		<description><![CDATA[“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages in, whether that behaviour is intended to be commercial or not”, says GWP Brand Engineering chair and CEO Bruce Philip. “If that’s true, then the job of branding is to give purpose to a company, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Untangling Engagement</title>
		<link>http://www.livewireinc.com/index.php/2009/insight/untangling-engagement/</link>
		<comments>http://www.livewireinc.com/index.php/2009/insight/untangling-engagement/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 17:11:25 +0000</pubDate>
		<dc:creator>Insight</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[presence]]></category>

		<guid isPermaLink="false">http://72.55.129.54/?p=143</guid>
		<description><![CDATA[The first in a three-part series on engagement as a distinct behavioural construct and the underlying psychological models.Read part two Understanding Engagement and part three Encouraging Engagement.
Employee engagement has been convincingly connected to business outcomes, so much so that it is a key performance indicator for many executives. As both practitioners and researchers agree that effective [...]]]></description>
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