<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Livewire &#187; culture</title>
	<atom:link href="http://www.livewireinc.com/index.php/tag/culture/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.livewireinc.com</link>
	<description>Strategic internal communications</description>
	<lastBuildDate>Fri, 03 Feb 2012 16:31:58 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=abc</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>We&#8217;re Not Always Asking for Discretionary Effort</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/leadership/were-not-always-asking-for-discretionary-effort/</link>
		<comments>http://www.livewireinc.com/index.php/2010/dialogue/leadership/were-not-always-asking-for-discretionary-effort/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 18:40:05 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[business advantage]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[touchpoints]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=589</guid>
		<description><![CDATA[Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2010/dialogue/leadership/were-not-always-asking-for-discretionary-effort/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Culture Can Affect Communications</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/leadership/how-culture-can-affect-communications/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/leadership/how-culture-can-affect-communications/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 19:09:30 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Channels]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[two-way communications]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=536</guid>
		<description><![CDATA[In our multicultural and global workplaces, we need to consider how culture is influencing communications for leaders, managers and employees.]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2009/dialogue/leadership/how-culture-can-affect-communications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A New Way of Thinking to Build Strong Brands</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 15:44:44 +0000</pubDate>
		<dc:creator>Briare Sands</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate brand]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://72.55.129.54/?p=152</guid>
		<description><![CDATA[I brushed off an old, favorite book of mine – Building Strong Brands by David A. Aaker – the brand guru who told us years ago to focus less on product attributes and more on the emotional and self-expressive benefits of a product or service. The goal was first to manage the image of the [...]]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Review – Taking Brand Initiative</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/influencers/review-taking-brand-initiative/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/influencers/review-taking-brand-initiative/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 22:04:18 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Influencers]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://72.55.129.54/?p=295</guid>
		<description><![CDATA[How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch and Majken Schultz]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2009/dialogue/influencers/review-taking-brand-initiative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

