Posts Tagged ‘culture’
We’re Not Always Asking for Discretionary Effort
Mark Attard | Monday, February 22nd, 2010Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.
Tags: business advantage, culture, employees, touchpointsPosted in Leadership | No Comments »
How Culture Can Affect Communications
Tal Henderson | Friday, November 20th, 2009In our multicultural and global workplaces, we need to consider how culture is influencing communications for leaders, managers and employees.
Tags: book, communication, culture, employees, model, strategy, two-way communicationsPosted in Audience, Channels, Leadership | No Comments »
A New Way of Thinking to Build Strong Brands
Briare Sands | Tuesday, October 13th, 2009I brushed off an old, favorite book of mine – Building Strong Brands by David A. Aaker – the brand guru who told us years ago to focus less on product attributes and more on the emotional and self-expressive benefits of a product or service. The goal was first to manage the image of...
Tags: branding, corporate brand, culture, internal branding, strategyPosted in Planning | No Comments »
Review – Taking Brand Initiative
Tal Henderson | Monday, October 5th, 2009How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch and Majken Schultz
Tags: alignment, book, brand, culture, review, strategyPosted in Influencers | No Comments »