<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Livewire &#187; corporate brand</title>
	<atom:link href="http://www.livewireinc.com/index.php/tag/corporate-brand/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.livewireinc.com</link>
	<description>Strategic internal communications</description>
	<lastBuildDate>Thu, 19 Aug 2010 17:57:36 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=abc</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>When Oil Spills and Organizational Change Collide</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/leadership/when-oil-spills-and-organizational-change-collide/</link>
		<comments>http://www.livewireinc.com/index.php/2010/dialogue/leadership/when-oil-spills-and-organizational-change-collide/#comments</comments>
		<pubDate>Thu, 20 May 2010 12:34:36 +0000</pubDate>
		<dc:creator>Susan Smith</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[bp]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corporate brand]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[gap analysis]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=648</guid>
		<description><![CDATA[The environmental crisis in the Gulf of Mexico creates pressure for change in oil companies. New Livewire blogger and team-member Susan Smith considers some of the implications for their internal communications around rapid organizational change, and the long-term opportunities for their brands.]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2010/dialogue/leadership/when-oil-spills-and-organizational-change-collide/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A New Way of Thinking to Build Strong Brands</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 15:44:44 +0000</pubDate>
		<dc:creator>Briare Sands</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate brand]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://72.55.129.54/?p=152</guid>
		<description><![CDATA[I brushed off an old, favorite book of mine – Building Strong Brands by David A. Aaker – the brand guru who told us years ago to focus less on product attributes and more on the emotional and self-expressive benefits of a product or service. The goal was first to manage the image of the [...]]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
