Posts Tagged ‘corporate brand’
When Oil Spills and Organizational Change Collide
Susan Smith | Thursday, May 20th, 2010The environmental crisis in the Gulf of Mexico creates pressure for change in oil companies. New Livewire blogger and team-member Susan Smith considers some of the implications for their internal communications around rapid organizational change, and the long-term opportunities for their brands.
Tags: accountability, bp, communication, corporate brand, crisis communications, employees, gap analysis, trustPosted in Leadership | 1 Comment »
A New Way of Thinking to Build Strong Brands
Briare Sands | Tuesday, October 13th, 2009I brushed off an old, favorite book of mine – Building Strong Brands by David A. Aaker – the brand guru who told us years ago to focus less on product attributes and more on the emotional and self-expressive benefits of a product or service. The goal was first to manage the image of...
Tags: branding, corporate brand, culture, internal branding, strategyPosted in Planning | No Comments »