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	<title>Livewire &#187; business advantage</title>
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		<title>We&#8217;re Not Always Asking for Discretionary Effort</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/leadership/were-not-always-asking-for-discretionary-effort/</link>
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		<pubDate>Mon, 22 Feb 2010 18:40:05 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
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		<category><![CDATA[business advantage]]></category>
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		<description><![CDATA[Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.]]></description>
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		<title>Review &#8211; A Whole New Mind</title>
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		<pubDate>Mon, 05 Oct 2009 22:57:50 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
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		<category><![CDATA[business advantage]]></category>
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		<description><![CDATA[Why Right-Brainers Will Rule the Future by Daniel Pink]]></description>
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