<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Livewire &#187; brand</title>
	<atom:link href="http://www.livewireinc.com/index.php/tag/brand/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.livewireinc.com</link>
	<description>Strategic internal communications</description>
	<lastBuildDate>Fri, 03 Feb 2012 16:31:58 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=abc</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>Can Your Employees Deliver Your New Brand Promise?</title>
		<link>http://www.livewireinc.com/index.php/2011/dialogue/can_employees_deliver_your_brand_promise/</link>
		<comments>http://www.livewireinc.com/index.php/2011/dialogue/can_employees_deliver_your_brand_promise/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 21:10:22 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Dialogue]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[ad age]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=698</guid>
		<description><![CDATA[Launching a new brand is risky enough. Make sure your employees know what they need to do differently to deliver on the new brand promise.]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2011/dialogue/can_employees_deliver_your_brand_promise/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>February, 1, 2011</title>
		<link>http://www.livewireinc.com/index.php/2011/news/february-1-2011/</link>
		<comments>http://www.livewireinc.com/index.php/2011/news/february-1-2011/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 20:39:21 +0000</pubDate>
		<dc:creator>Livewire News</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[allstream]]></category>
		<category><![CDATA[brand]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=856</guid>
		<description><![CDATA[Allstream turns to Livewire to keep their brand message alive internally through a year-long “Brand Ambassador” program that celebrates stories of sale success by sales reps who differentiate themselves from the competition by “living the brand”.]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2011/news/february-1-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Engaging With The Brand From Within</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/engaging-with-the-brand-from-within/</link>
		<comments>http://www.livewireinc.com/index.php/2010/dialogue/engaging-with-the-brand-from-within/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 20:03:04 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Dialogue]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[internal branding]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=580</guid>
		<description><![CDATA[Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2010/dialogue/engaging-with-the-brand-from-within/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Communications Keeping Pace With Change</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/leadership/communications-keeping-pace-with-change/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/leadership/communications-keeping-pace-with-change/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 18:56:28 +0000</pubDate>
		<dc:creator>Maclin Williams</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=563</guid>
		<description><![CDATA[It is essential to closely monitor changing external and internal situations and to quickly realign messaging accordingly, for both your customers and your employee team.]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2009/dialogue/leadership/communications-keeping-pace-with-change/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internal Communications in the Post-Digital World</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 14:55:44 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=365</guid>
		<description><![CDATA[“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages in, whether that behaviour is intended to be commercial or not”, says GWP Brand Engineering chair and CEO Bruce Philip. “If that’s true, then the job of branding is to give purpose to a company, [...]]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Review – Taking Brand Initiative</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/influencers/review-taking-brand-initiative/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/influencers/review-taking-brand-initiative/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 22:04:18 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Influencers]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://72.55.129.54/?p=295</guid>
		<description><![CDATA[How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch and Majken Schultz]]></description>
		<wfw:commentRss>http://www.livewireinc.com/index.php/2009/dialogue/influencers/review-taking-brand-initiative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

