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	<title>Livewire &#187; brand</title>
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	<description>Strategic internal communications</description>
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		<title>Engaging With The Brand From Within</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/engaging-with-the-brand-from-within/</link>
		<comments>http://www.livewireinc.com/index.php/2010/dialogue/engaging-with-the-brand-from-within/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 20:03:04 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Dialogue]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
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		<category><![CDATA[internal branding]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=580</guid>
		<description><![CDATA[Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.]]></description>
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		<title>Communications Keeping Pace With Change</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/leadership/communications-keeping-pace-with-change/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/leadership/communications-keeping-pace-with-change/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 18:56:28 +0000</pubDate>
		<dc:creator>Maclin Williams</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[relationships]]></category>

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		<description><![CDATA[It is essential to closely monitor changing external and internal situations and to quickly realign messaging accordingly, for both your customers and your employee team.]]></description>
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		<title>Internal Communications in the Post-Digital World</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 14:55:44 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=365</guid>
		<description><![CDATA[“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages in, whether that behaviour is intended to be commercial or not”, says GWP Brand Engineering chair and CEO Bruce Philip. “If that’s true, then the job of branding is to give purpose to a company, [...]]]></description>
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		<title>Review – Taking Brand Initiative</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/influencers/review-taking-brand-initiative/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/influencers/review-taking-brand-initiative/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 22:04:18 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Influencers]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch and Majken Schultz]]></description>
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