Posts Tagged ‘brand’
Engaging With The Brand From Within
Tal Henderson | Thursday, January 14th, 2010Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.
Tags: alignment, brand, customer, employees, engagement, internal brandingPosted in Dialogue, Planning | 1 Comment »
Communications Keeping Pace With Change
Maclin Williams | Monday, December 7th, 2009It is essential to closely monitor changing external and internal situations and to quickly realign messaging accordingly, for both your customers and your employee team.
Tags: brand, change, communication, employees, engagement, relationshipsPosted in Leadership | No Comments »
Internal Communications in the Post-Digital World
Tal Henderson | Thursday, October 15th, 2009“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages in, whether that behaviour is intended to be commercial or not”, says GWP Brand Engineering chair and CEO Bruce Philip. “If that’s true, then the job of branding is to give purpose to a...
Tags: brand, employees, engagement, internal branding, strategyPosted in Planning | 1 Comment »
Review – Taking Brand Initiative
Tal Henderson | Monday, October 5th, 2009How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch and Majken Schultz
Tags: alignment, book, brand, culture, review, strategyPosted in Influencers | No Comments »