Posts Tagged ‘brand’
Can Your Employees Deliver Your New Brand Promise?
Tal Henderson | Thursday, February 17th, 2011Launching a new brand is risky enough. Make sure your employees know what they need to do differently to deliver on the new brand promise.
Tags: ad age, alignment, brand, customer, employees, risk, trustPosted in Dialogue, Planning | 3 Comments »
February, 1, 2011
Livewire News | Tuesday, February 1st, 2011Allstream turns to Livewire to keep their brand message alive internally through a year-long “Brand Ambassador” program that celebrates stories of sale success by sales reps who differentiate themselves from the competition by “living the brand”.
Tags: allstream, brandPosted in News | No Comments »
Engaging With The Brand From Within
Tal Henderson | Thursday, January 14th, 2010Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.
Tags: alignment, brand, customer, employees, engagement, internal brandingPosted in Dialogue, Planning | 1 Comment »
Communications Keeping Pace With Change
Maclin Williams | Monday, December 7th, 2009It is essential to closely monitor changing external and internal situations and to quickly realign messaging accordingly, for both your customers and your employee team.
Tags: brand, change, communication, employees, engagement, relationshipsPosted in Leadership | No Comments »
Internal Communications in the Post-Digital World
Tal Henderson | Thursday, October 15th, 2009“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages in, whether that behaviour is intended to be commercial or not”, says GWP Brand Engineering chair and CEO Bruce Philip. “If that’s true, then the job of branding is to give purpose to a...
Tags: brand, employees, engagement, internal branding, strategyPosted in Planning | 1 Comment »