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	<title>Livewire &#187; alignment</title>
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	<description>Strategic internal communications</description>
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		<title>Engaging With The Brand From Within</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/engaging-with-the-brand-from-within/</link>
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		<pubDate>Thu, 14 Jan 2010 20:03:04 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
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		<category><![CDATA[Planning]]></category>
		<category><![CDATA[alignment]]></category>
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		<description><![CDATA[Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.]]></description>
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		<title>Effective Communications Improves Outcomes</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/effective-communications-improves-outcomes/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/effective-communications-improves-outcomes/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 20:25:44 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
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		<description><![CDATA[A study on use of a surgical checklist in the operating room shows the value of practicing strategic communications and using two-way channels. ]]></description>
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		<title>My Wife Shuts Me Out</title>
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		<pubDate>Wed, 28 Oct 2009 15:34:30 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
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		<category><![CDATA[white noise]]></category>

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		<description><![CDATA[I’m having trouble connecting with my wife and people who are as busy as she is. How can I reach them with my internal communications?]]></description>
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		<title>Review – Taking Brand Initiative</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/influencers/review-taking-brand-initiative/</link>
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		<pubDate>Mon, 05 Oct 2009 22:04:18 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Influencers]]></category>
		<category><![CDATA[alignment]]></category>
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		<description><![CDATA[How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch and Majken Schultz]]></description>
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