Posts Tagged ‘alignment’
Can Your Employees Deliver Your New Brand Promise?
Tal Henderson | Thursday, February 17th, 2011Launching a new brand is risky enough. Make sure your employees know what they need to do differently to deliver on the new brand promise.
Tags: ad age, alignment, brand, customer, employees, risk, trustPosted in Dialogue, Planning | 3 Comments »
Engaging With The Brand From Within
Tal Henderson | Thursday, January 14th, 2010Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.
Tags: alignment, brand, customer, employees, engagement, internal brandingPosted in Dialogue, Planning | 1 Comment »
Effective Communications Improves Outcomes
Tal Henderson | Monday, November 9th, 2009A study on use of a surgical checklist in the operating room shows the value of practicing strategic communications and using two-way channels.
Tags: alignment, best practices, strategy, team, two-way communicationsPosted in Audience, Planning | 1 Comment »
My Wife Shuts Me Out
Tal Henderson | Wednesday, October 28th, 2009I’m having trouble connecting with my wife and people who are as busy as she is. How can I reach them with my internal communications?
Tags: alignment, creative, relevance, strategy, white noisePosted in Audience, Content | No Comments »
Review – Taking Brand Initiative
Tal Henderson | Monday, October 5th, 2009How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch and Majken Schultz
Tags: alignment, book, brand, culture, review, strategyPosted in Influencers | No Comments »