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	<description>Strategic internal communications</description>
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		<link>http://www.livewireinc.com/index.php/2012/dialogue/1130/</link>
		<comments>http://www.livewireinc.com/index.php/2012/dialogue/1130/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:31:58 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
				<category><![CDATA[Dialogue]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=1130</guid>
		<description><![CDATA[The Coffee Experience Wars One category of the Canadian QSR space has been changing dramatically as the line between premium and regular coffee brands has started to blur. We&#8217;ve seen one premium brand extend its reach into the home while two more value-based brands increase their reach into more premium products. Last year, Starbucks introduced [...]]]></description>
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		<title>January, 27, 2012</title>
		<link>http://www.livewireinc.com/index.php/2012/news/january-27-2012/</link>
		<comments>http://www.livewireinc.com/index.php/2012/news/january-27-2012/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 19:09:33 +0000</pubDate>
		<dc:creator>Livewire News</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Duke of Edinburgh]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=1120</guid>
		<description><![CDATA[On January 25th, Livewire marked its first year of working with the Duke of Edinburgh&#8217;s Award Canada. For several months, our two organizations worked together to arrive at a communications framework and marketing and communications plan. The Livewire team was pleased to help develop the organization&#8217;s first integrated, multi-year strategic communications plan that met the [...]]]></description>
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		<title>November, 17, 2011</title>
		<link>http://www.livewireinc.com/index.php/2011/news/november-17-2011/</link>
		<comments>http://www.livewireinc.com/index.php/2011/news/november-17-2011/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 18:32:41 +0000</pubDate>
		<dc:creator>Livewire News</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[McDonalds]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=1100</guid>
		<description><![CDATA[Livewire is pleased to announce being awarded new strategic communications work with McDonald’s Restaurants of Canada. Behaviours and culture in the restaurant need to change in support of a business platform deemed to have major strategic importance over the next three years. Livewire has developed a multichannel framework for Restaurant Manager communications that increases platform [...]]]></description>
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		<title>September 16, 2011</title>
		<link>http://www.livewireinc.com/index.php/2011/news/september-16-2011/</link>
		<comments>http://www.livewireinc.com/index.php/2011/news/september-16-2011/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 20:33:04 +0000</pubDate>
		<dc:creator>Livewire News</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=1092</guid>
		<description><![CDATA[Alcon Canada recently awarded the development of their 2012 National Sales Meeting to Livewire. The global leader in eye care, Alcon is now the second largest division of the Novartis Group, formed earlier this year. The scope of the program includes the development of a messaging platform that will serve as the sales organization’s rallying [...]]]></description>
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		<title>July 15th, 2011</title>
		<link>http://www.livewireinc.com/index.php/2011/news/july-15th-2011/</link>
		<comments>http://www.livewireinc.com/index.php/2011/news/july-15th-2011/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 13:39:44 +0000</pubDate>
		<dc:creator>Livewire News</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[McCain]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=1013</guid>
		<description><![CDATA[Livewire successfully completed the 2011 McCain Foods Global Leadership Conference, held in Miami July 11-14. The meeting  focused on the transition of leadership and the launch of the company’s five year growth strategy. Attended by McCain leaders from six continents, it was imperative that participants leave the conference feeling excited about McCain’s opportunities and that [...]]]></description>
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		<title>Friday, July 14th, 2011</title>
		<link>http://www.livewireinc.com/index.php/2011/news/friday-july-14th-2011/</link>
		<comments>http://www.livewireinc.com/index.php/2011/news/friday-july-14th-2011/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 13:22:33 +0000</pubDate>
		<dc:creator>Livewire News</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[sales force]]></category>
		<category><![CDATA[Strategic]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=1018</guid>
		<description><![CDATA[After developing a successful annual communications campaign for the Procter &#38; Gamble sales force, Livewire was once again approached by P&#38;G, this time it was the marketing team who requested development of strategic messaging to drive awareness and understanding of their annual action plan.]]></description>
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		<title>July, 6th, 2011</title>
		<link>http://www.livewireinc.com/index.php/2011/news/july-6th-2011/</link>
		<comments>http://www.livewireinc.com/index.php/2011/news/july-6th-2011/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 19:05:29 +0000</pubDate>
		<dc:creator>Livewire News</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Intern]]></category>
		<category><![CDATA[internal communications]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=1009</guid>
		<description><![CDATA[Livewire welcomes Sarah Goddard to an internship on our Internal Communications Strategy team. Sarah comes to us most recently from Paris where she completed her Masters in Information and Communication Sciences at CELSA, part of the Sorbonne University. She did her undergrad in Communications and French at Wilfrid Laurier. Her career experience includes working in [...]]]></description>
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		<title>June 6th, 2011</title>
		<link>http://www.livewireinc.com/index.php/2011/news/june-6th-2011/</link>
		<comments>http://www.livewireinc.com/index.php/2011/news/june-6th-2011/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 18:13:10 +0000</pubDate>
		<dc:creator>Livewire News</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Global]]></category>
		<category><![CDATA[McCain Foods]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=964</guid>
		<description><![CDATA[As they welcome their new President and CEO, McCain Foods engages Livewire to create a global leadership communications program that provides a platform to enable the transition of leadership and the launch of the company&#8217;s five year growth strategy.]]></description>
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		<title>May, 27th, 2011</title>
		<link>http://www.livewireinc.com/index.php/2011/news/may-27th-2011/</link>
		<comments>http://www.livewireinc.com/index.php/2011/news/may-27th-2011/#comments</comments>
		<pubDate>Fri, 27 May 2011 13:45:00 +0000</pubDate>
		<dc:creator>Livewire News</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Procter & Gamble]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=954</guid>
		<description><![CDATA[Procter &#38; Gamble has engaged Livewire for the development of strategic messaging to drive awareness and understanding of their annual plan across their sales force.]]></description>
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		<item>
		<title>Cooking up a Storm at Ronald McDonald House Toronto</title>
		<link>http://www.livewireinc.com/index.php/2011/dialogue/homefordinner/</link>
		<comments>http://www.livewireinc.com/index.php/2011/dialogue/homefordinner/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 14:28:11 +0000</pubDate>
		<dc:creator>Christina Bonner</dc:creator>
				<category><![CDATA[Dialogue]]></category>
		<category><![CDATA[chef]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[home for dinner]]></category>
		<category><![CDATA[learning]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[Ronald McDonald House Toronto]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[volunteering]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=796</guid>
		<description><![CDATA[Among the many fantastic programs provided by RMH Toronto, the “Home for Dinner” program is one of the most hands-on, community engagement components of the House. Livewire is fortunate to have participated in “Home for Dinner” and the excitement around the office is palpable. ]]></description>
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