Experts

Livewire’s integrated approach to driving stakeholder value requires exceptional talent. Our collective expertise spans various sectors, scenarios and functions, and fuels our ability to anticipate and respond to the most complex challenges, sensitivities and outcomes.

Our team of strategic and creative experts includes business and organizational consultants, channel producers, strategists, writers and visual designers. Together, our mission is to help leaders achieve business results through strategic communications. Our objective is to align the strategic priorities, corporate values and brand promise into strategies that build sustainable impact on an organization’s people, culture and market.

	Mark Attard, President | Partner Mark joined Livewire as President in 1998. Under his vision, the company has become a respected leader in the field of strategic communications. Leveraging his in-depth experience from multiple industry sectors, Mark has developed long-term partnerships with our clients by helping them solve complex, mission-critical business problems. His exceptional insight into the role communication plays in driving business results is invaluable. Read Mark Attard’s articles
	Briare Sands, VP, Content | Partner Briare is the founder and creative visionary of Livewire. She leads the creative development of our strategic programs, ensuring the team creates work that is engaging and effective at inspiring audiences to act. Her leadership places an emphasis on solutions that are grounded in purpose, whether the objective is to communicate brand value, change, or drive engagement throughout an organization. Read Briare Sands’s articles
	Scott MacDonald, VP, Channels & Technology | Partner With a BComm in Marketing and over 15 years of experience working in marketing communications, Scott is the cornerstone of Livewire’s operations. Scott oversees the planning and development of the company’s processes and resources, ensuring all project teams are well aligned with project expectations and that Livewire is structurally positioned for growth.
	John McMillan, Director, Business Development John has been involved in sales and business development for over 20 years. His background includes extensive market experience in health care, information technology, and financial services. John’s clients depend on his combination of business acumen and ability to define solutions that deliver clear, sustainable results.
	Tal Henderson, Director, Internal Communications Strategy As a senior practitioner, Tal drives the development of our internal communications strategies. With over 13 years experience in the field and a Masters Degree in Communication & Culture he holds a unique perspective on the drivers of employee engagement. Tal leads our communications research and analysis, combining theory and data to understand what motivates a particular audience, and to identify gaps in an organization’s communications. Read Tal Henderson’s articles
	John Hotson, Strategist John was Director of Advertising and Communications for Nortel for four years and subsequently set up a telephone products division within the company; a business unit he successfully ran in Canada and the USA for six years. John’s considerable strategic consulting experience has been an integral component of Livewire’s work on client re-branding initiatives, investor relations, and marketing communications strategies.