News
Wednesday, July 6th, 2011
Livewire welcomes Sarah Goddard to an internship on our Internal Communications Strategy team. Sarah comes to us most recently from Paris where she completed her Masters in Information and Communication Sciences at CELSA, part of the Sorbonne University. She did her undergrad in Communications and French at Wilfrid Laurier. Her career experience includes working in some of Canada’s embassies, with the Paris bureau for CNN and the French online newspaper Le Monde diplomatique. Welcome Sarah!
Monday, June 6th, 2011
As they welcome their new President and CEO, McCain Foods engages Livewire to create a global leadership communications program that provides a platform to enable the transition of leadership and the launch of the company’s five year growth strategy.
Friday, May 27th, 2011
Procter & Gamble has engaged Livewire for the development of strategic messaging to drive awareness and understanding of their annual plan across their sales force.
Friday, March 4th, 2011
In December 2010, Livewire was selected by Mercedes-Benz Auto Finance Ltd. as their key partner for their inaugural conferences in China. The primary purpose of these conferences was to communicate to, and collaborate with, their Dealer Principles. Livewire was responsible for developing the messages so that the audience would both understand and embrace the value proposition of Mercedes-Benz Auto Finance Ltd. The conference theme had to be true to the Mercedes-Benz brand and convey confidence, trust and sophistication.
Livewire developed the over-arching meeting message and designed the supporting creative platform. The video modules we created needed to strike the right balance between the rational and emotional messages. Livewire conducted focused industry and market research to blend key facts with our creative expertise to deliver videos that truly captivated this discerning audience. All of this work was delivered in Mandarin.
Logistically, Livewire had complete responsibility for the planning and execution of the three conferences, which were held over a two week period in February and March 2011. Taking place in Shanghai, Guangzhou, and Beijing, our team was responsible for the complete guest experience. Livewire’s fulltime employee in Shanghai was an important reason why each detail from venue negotiation through to staging production and entertainment were expertly delivered.
Thursday, February 24th, 2011
Livewire welcomes Lois Tupper to the team as Writer. With an Honours degree in English from Stanford University and a Masters in Communications from Boston University, Lois brings with her over 20 years of strategic internal communications experience with North American clients in every industry sector, as well as extensive public sector experience.