News
Friday, January 27th, 2012
On January 25th, Livewire marked its first year of working with the Duke of Edinburgh’s Award Canada. For several months, our two organizations worked together to arrive at a communications framework and marketing and communications plan. The Livewire team was pleased to help develop the organization’s first integrated, multi-year strategic communications plan that met the National and Divisional needs of the Award. This challenging assignment needed to raise awareness among all Canadians about the Award, and help them connect with their major stakeholders including current and prospective Youth participants and their parents, donors, partner organizations, and the many employees, leaders, and volunteers that make the program possible.
We are excited now to be developing the creative and building the channels to implement this plan and look forward to launching in the Spring of 2012.
The Duke of Edinburgh’s Award is a self-development program available to all young people between the ages of 14-25. The Award encourages youth to be active, to participate in new activities, and set and achieve goals in four different areas: Community Service, Skills Development, Physical Fitness, and Adventurous Journey. Gold Award participants must also complete a Residential Project consisting of voluntary service to a community for five consecutive days. To date, The Award program has motivated over 500,000 young people from Canada, and over seven million youth in 130 countries worldwide, to undertake a variety of voluntary and challenging activities.
Thursday, November 17th, 2011
Livewire is pleased to announce being awarded new strategic communications work with McDonald’s Restaurants of Canada. Behaviours and culture in the restaurant need to change in support of a business platform deemed to have major strategic importance over the next three years. Livewire has developed a multichannel framework for Restaurant Manager communications that increases platform visibility, emphasizes two-way communications, and introduces targeted recognition for changing those behaviours that are a leading indicator of business growth.
Friday, September 16th, 2011
Alcon Canada recently awarded the development of their 2012 National Sales Meeting to Livewire. The global leader in eye care, Alcon is now the second largest division of the Novartis Group, formed earlier this year. The scope of the program includes the development of a messaging platform that will serve as the sales organization’s rallying cry through the end of 2012.
Friday, July 15th, 2011
Livewire successfully completed the 2011 McCain Foods Global Leadership Conference, held in Miami July 11-14. The meeting focused on the transition of leadership and the launch of the company’s five year growth strategy. Attended by McCain leaders from six continents, it was imperative that participants leave the conference feeling excited about McCain’s opportunities and that they had participated in the development of the growth strategy.
McCain congratulated Livewire for achieving this objective from a creative, technical, and most importantly, strategic perspective. Stated Susan Rogers, Chief Communications Officer: “The conversation now, about what is new and different, has so much positivity and energy. Objective achieved.”
Thursday, July 14th, 2011
After developing a successful annual communications campaign for the Procter & Gamble sales force, Livewire was once again approached by P&G, this time it was the marketing team who requested development of strategic messaging to drive awareness and understanding of their annual action plan.