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	<title>Livewire &#187; Planning</title>
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	<description>Strategic internal communications</description>
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		<title>Engaging With The Brand From Within</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/engaging-with-the-brand-from-within/</link>
		<comments>http://www.livewireinc.com/index.php/2010/dialogue/engaging-with-the-brand-from-within/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 20:03:04 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Dialogue]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[customer]]></category>
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		<category><![CDATA[engagement]]></category>
		<category><![CDATA[internal branding]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=580</guid>
		<description><![CDATA[Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.]]></description>
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		<title>Internal Communications and Holiday Season Burnout</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-and-holiday-season-burnout/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-and-holiday-season-burnout/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 15:50:23 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[burnout]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer]]></category>
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		<category><![CDATA[engagement]]></category>
		<category><![CDATA[recognition]]></category>

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		<description><![CDATA[‘Tis the season to be exhausted. How can internal communications help engage employees and manage holiday season burnout?]]></description>
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		<title>Using Touchpoints to Drive Employee Engagement</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/using-touchpoints-to-drive-employee-engagement/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/using-touchpoints-to-drive-employee-engagement/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 17:37:45 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[pre-communication]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[touchpoints]]></category>
		<category><![CDATA[two-way communications]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=556</guid>
		<description><![CDATA[An internal communications strategy helps you make the most of every touchpoint with employees. This article looks at an example involving pre-communications, online forums and live workshops for sales managers.]]></description>
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		<title>Effective Communications Improves Outcomes</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/effective-communications-improves-outcomes/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/effective-communications-improves-outcomes/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 20:25:44 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Audience]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[alignment]]></category>
		<category><![CDATA[best practices]]></category>
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		<description><![CDATA[A study on use of a surgical checklist in the operating room shows the value of practicing strategic communications and using two-way channels. ]]></description>
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		<title>Internal Communications in the Post-Digital World</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/internal-communications-in-the-post-digital-world/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 14:55:44 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=365</guid>
		<description><![CDATA[“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages in, whether that behaviour is intended to be commercial or not”, says GWP Brand Engineering chair and CEO Bruce Philip. “If that’s true, then the job of branding is to give purpose to a company, [...]]]></description>
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		<title>A New Way of Thinking to Build Strong Brands</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/a-new-way-of-thinking-to-build-strong-brands/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 15:44:44 +0000</pubDate>
		<dc:creator>Briare Sands</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate brand]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[internal branding]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[I brushed off an old, favorite book of mine – Building Strong Brands by David A. Aaker – the brand guru who told us years ago to focus less on product attributes and more on the emotional and self-expressive benefits of a product or service. The goal was first to manage the image of the [...]]]></description>
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