Planning
Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.
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‘Tis the season to be exhausted. How can internal communications help engage employees and manage holiday season burnout?
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An internal communications strategy helps you make the most of every touchpoint with employees. This article looks at an example involving pre-communications, online forums and live workshops for sales managers.
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A study on use of a surgical checklist in the operating room shows the value of practicing strategic communications and using two-way channels.
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“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages in, whether that behaviour is intended to be commercial or not”, says GWP Brand Engineering chair and CEO Bruce Philip. “If that’s true, then the job of branding is to give purpose to a...
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