Welcome to our Dialogue

Thoughtful leadership and outstanding communications strategies are the two pillars that describe the International Association of Business Communicators’ (IABC) Gold Quill Award. As professional communicators, that’s something we aspire to, and what better way to learn than to submit your best work for peer adjudication? First in a three-part interview series.
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Can Your Employees Deliver Your New Brand Promise?

Tal Henderson | February 17th, 2011

Launching a new brand is risky enough. Make sure your employees know what they need to do differently to deliver on the new brand promise.
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Corporate culture: illuminating the black hole

Briare Sands | September 20th, 2010

No subject is more important to the success of today’s business organization than Corporate Culture. After so many years of failed fads and fix-its, such as business-process reengineering, outsourcing, downsizing, flawed go-for-growth strategies, and outrageous cases of corporate lawlessness, Dr. Jerry Want brings clarity and direction to the one subject that is most critical...
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When Oil Spills and Organizational Change Collide

Susan Smith | May 20th, 2010

The environmental crisis in the Gulf of Mexico creates pressure for change in oil companies. New Livewire blogger and team-member Susan Smith considers some of the implications for their internal communications around rapid organizational change, and the long-term opportunities for their brands.
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Genuine Communication and the Memorable Experience

Tal Henderson | March 29th, 2010

All I wanted was my cup of breakfast blend and I didn’t get it but I came away with something better: insight into how internal culture and genuine communication create positive experiences for customers and employees.
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