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	<title>Livewire &#187; Leadership</title>
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	<description>Strategic internal communications</description>
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		<title>When Oil Spills and Organizational Change Collide</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/leadership/when-oil-spills-and-organizational-change-collide/</link>
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		<pubDate>Thu, 20 May 2010 12:34:36 +0000</pubDate>
		<dc:creator>Susan Smith</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[accountability]]></category>
		<category><![CDATA[bp]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corporate brand]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[gap analysis]]></category>
		<category><![CDATA[trust]]></category>

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		<description><![CDATA[The environmental crisis in the Gulf of Mexico creates pressure for change in oil companies. New Livewire blogger and team-member Susan Smith considers some of the implications for their internal communications around rapid organizational change, and the long-term opportunities for their brands.]]></description>
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		<title>Genuine Communication and the Memorable Experience</title>
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		<comments>http://www.livewireinc.com/index.php/2010/dialogue/leadership/genuine-communication-and-the-memorable-experience/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 16:06:36 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[service recovery]]></category>
		<category><![CDATA[two-way communications]]></category>

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		<description><![CDATA[All I wanted was my cup of breakfast blend and I didn’t get it but I came away with something better: insight into how internal culture and genuine communication create positive experiences for customers and employees.]]></description>
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		<title>We&#8217;re Not Always Asking for Discretionary Effort</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/leadership/were-not-always-asking-for-discretionary-effort/</link>
		<comments>http://www.livewireinc.com/index.php/2010/dialogue/leadership/were-not-always-asking-for-discretionary-effort/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 18:40:05 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[business advantage]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[touchpoints]]></category>

		<guid isPermaLink="false">http://www.livewireinc.com/?p=589</guid>
		<description><![CDATA[Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.]]></description>
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		<title>Communications Keeping Pace With Change</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/leadership/communications-keeping-pace-with-change/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/leadership/communications-keeping-pace-with-change/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 18:56:28 +0000</pubDate>
		<dc:creator>Maclin Williams</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[engagement]]></category>
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		<guid isPermaLink="false">http://www.livewireinc.com/?p=563</guid>
		<description><![CDATA[It is essential to closely monitor changing external and internal situations and to quickly realign messaging accordingly, for both your customers and your employee team.]]></description>
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		<title>How Culture Can Affect Communications</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/leadership/how-culture-can-affect-communications/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/leadership/how-culture-can-affect-communications/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 19:09:30 +0000</pubDate>
		<dc:creator>Tal Henderson</dc:creator>
				<category><![CDATA[Audience]]></category>
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		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[book]]></category>
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		<guid isPermaLink="false">http://www.livewireinc.com/?p=536</guid>
		<description><![CDATA[In our multicultural and global workplaces, we need to consider how culture is influencing communications for leaders, managers and employees.]]></description>
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		<title>Internal Communications Earns its Stripes</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/leadership/internal-communications-earns-its-stripes/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/leadership/internal-communications-earns-its-stripes/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 17:08:41 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[TSR]]></category>

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		<description><![CDATA[Welcome to Dialogue—a place for our team to share our thoughts, theories and insights from our internal communications practice.
For some time now, corporate leaders have accepted that investing in their external marketing messages, as well as the professional management of their corporate reputation, has a direct impact on their companies&#8217; top line financial performance.  This [...]]]></description>
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