Leadership
The environmental crisis in the Gulf of Mexico creates pressure for change in oil companies. New Livewire blogger and team-member Susan Smith considers some of the implications for their internal communications around rapid organizational change, and the long-term opportunities for their brands.
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All I wanted was my cup of breakfast blend and I didn’t get it but I came away with something better: insight into how internal culture and genuine communication create positive experiences for customers and employees.
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Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.
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It is essential to closely monitor changing external and internal situations and to quickly realign messaging accordingly, for both your customers and your employee team.
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In our multicultural and global workplaces, we need to consider how culture is influencing communications for leaders, managers and employees.
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