Welcome to our Dialogue

When Oil Spills and Organizational Change Collide

Susan Smith | May 20th, 2010

The environmental crisis in the Gulf of Mexico creates pressure for change in oil companies. New Livewire blogger and team-member Susan Smith considers some of the implications for their internal communications around rapid organizational change, and the long-term opportunities for their brands.
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Genuine Communication and the Memorable Experience

Tal Henderson | March 29th, 2010

All I wanted was my cup of breakfast blend and I didn’t get it but I came away with something better: insight into how internal culture and genuine communication create positive experiences for customers and employees.
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The Power of Strategic Commitment

Briare Sands | March 10th, 2010

The Power of Strategic Commitment - Achieving Extraordinary Results Through TOTAL Alignment and Engagement
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We’re Not Always Asking for Discretionary Effort

Mark Attard | February 22nd, 2010

Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.
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Engaging With The Brand From Within

Tal Henderson | January 14th, 2010

Re-aligning the corporate brand provides a unique opportunity to evaluate and improve the integration of the company strategy, culture, and identity.
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