Author Archive
My Wife Shuts Me Out
Tal Henderson | Wednesday, October 28th, 2009I’m having trouble connecting with my wife and people who are as busy as she is. How can I reach them with my internal communications?
Tags: alignment, creative, relevance, strategy, white noisePosted in Audience, Content | No Comments »
Internal Communications in the Post-Digital World
Tal Henderson | Thursday, October 15th, 2009“Consumers don’t ‘learn’ brands in advertising any more; they observe them through all of the behaviour that a corporation engages in, whether that behaviour is intended to be commercial or not”, says GWP Brand Engineering chair and CEO Bruce Philip. “If that’s true, then the job of branding is to give purpose to a...
Tags: brand, employees, engagement, internal branding, strategyPosted in Planning | 1 Comment »
Review – A Whole New Mind
Tal Henderson | Monday, October 5th, 2009Why Right-Brainers Will Rule the Future by Daniel Pink
Tags: book, business advantage, creativity, design, innovation, reviewPosted in Influencers | No Comments »
Review – Taking Brand Initiative
Tal Henderson | Monday, October 5th, 2009How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch and Majken Schultz
Tags: alignment, book, brand, culture, review, strategyPosted in Influencers | No Comments »
