Author Archive
When Oil Spills and Organizational Change Collide
Susan Smith | Thursday, May 20th, 2010The environmental crisis in the Gulf of Mexico creates pressure for change in oil companies. New Livewire blogger and team-member Susan Smith considers some of the implications for their internal communications around rapid organizational change, and the long-term opportunities for their brands.
Tags: accountability, bp, communication, corporate brand, crisis communications, employees, gap analysis, trustPosted in Leadership | 1 Comment »
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Susan Smith | Bio
Susan Smith’s commentary on business news and events is based on 20 years experience analyzing impacts on internal operations, corporate reputation, and overall performance. A background in business and technology, Susan has worked with leadership teams spanning eight different industries and is a key authority on business engineering.