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	<title>Livewire &#187; Mark Attard</title>
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	<description>Strategic internal communications</description>
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		<title>We&#8217;re Not Always Asking for Discretionary Effort</title>
		<link>http://www.livewireinc.com/index.php/2010/dialogue/leadership/were-not-always-asking-for-discretionary-effort/</link>
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		<pubDate>Mon, 22 Feb 2010 18:40:05 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[business advantage]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[touchpoints]]></category>

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		<description><![CDATA[Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.]]></description>
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		<title>Using Touchpoints to Drive Employee Engagement</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/planning/using-touchpoints-to-drive-employee-engagement/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/planning/using-touchpoints-to-drive-employee-engagement/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 17:37:45 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
				<category><![CDATA[Planning]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[pre-communication]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[team]]></category>
		<category><![CDATA[touchpoints]]></category>
		<category><![CDATA[two-way communications]]></category>

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		<description><![CDATA[An internal communications strategy helps you make the most of every touchpoint with employees. This article looks at an example involving pre-communications, online forums and live workshops for sales managers.]]></description>
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		<title>Internal Communications Earns its Stripes</title>
		<link>http://www.livewireinc.com/index.php/2009/dialogue/leadership/internal-communications-earns-its-stripes/</link>
		<comments>http://www.livewireinc.com/index.php/2009/dialogue/leadership/internal-communications-earns-its-stripes/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 17:08:41 +0000</pubDate>
		<dc:creator>Mark Attard</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[TSR]]></category>

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		<description><![CDATA[Welcome to Dialogue—a place for our team to share our thoughts, theories and insights from our internal communications practice.
For some time now, corporate leaders have accepted that investing in their external marketing messages, as well as the professional management of their corporate reputation, has a direct impact on their companies&#8217; top line financial performance.  This [...]]]></description>
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