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The Coffee Experience Wars One category of the Canadian QSR space has been changing dramatically as the line between premium and regular coffee brands has started to blur. We’ve seen one premium brand extend its reach into the home while two more value-based brands increase their reach into more premium products. Last year, Starbucks...

We’re Not Always Asking for Discretionary Effort

Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.

Using Touchpoints to Drive Employee Engagement

An internal communications strategy helps you make the most of every touchpoint with employees. This article looks at an example involving pre-communications, online forums and live workshops for sales managers.

Internal Communications Earns its Stripes

Welcome to Dialogue—a place for our team to share our thoughts, theories and insights from our internal communications practice. For some time now, corporate leaders have accepted that investing in their external marketing messages, as well as the professional management of their corporate reputation, has a direct impact on their companies’ top line financial...