Author Archive
We’re Not Always Asking for Discretionary Effort
Mark Attard | Monday, February 22nd, 2010Brands live or die by the customer experience. In the age of social media, a bad customer experience travels more quickly than ever. Employees who care about customer experience are now a company’s greatest brand builders.
Tags: business advantage, culture, employees, touchpointsPosted in Leadership | No Comments »
Using Touchpoints to Drive Employee Engagement
Mark Attard | Tuesday, December 1st, 2009An internal communications strategy helps you make the most of every touchpoint with employees. This article looks at an example involving pre-communications, online forums and live workshops for sales managers.
Tags: best practices, communication, employees, model, pre-communication, strategy, team, touchpoints, two-way communicationsPosted in Planning | No Comments »
Internal Communications Earns its Stripes
Mark Attard | Friday, October 9th, 2009Welcome to Dialogue—a place for our team to share our thoughts, theories and insights from our internal communications practice. For some time now, corporate leaders have accepted that investing in their external marketing messages, as well as the professional management of their corporate reputation, has a direct impact on their companies’ top line financial performance....
Tags: ROI, strategy, TSRPosted in Leadership | No Comments »
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Mark Attard | Bio
Mark is president of Livewire, and blogs about the competitive and cultural advantages of strategic communications. You can follow him on Twitter at twitter.com/livewireinc.