Author Archive
The Power of Strategic Commitment
Briare Sands | Wednesday, March 10th, 2010The Power of Strategic Commitment - Achieving Extraordinary Results Through TOTAL Alignment and Engagement
Posted in Influencers | No Comments »Walls of Silence
Briare Sands | Monday, November 2nd, 2009These barriers stop the flow of open, two-way communications. In this post, I look at some ways strategic communications can help bring them down.
Tags: communication, employees, engagement, relationships, strategy, two-way communicationsPosted in Audience | No Comments »
A New Way of Thinking to Build Strong Brands
Briare Sands | Tuesday, October 13th, 2009I brushed off an old, favorite book of mine – Building Strong Brands by David A. Aaker – the brand guru who told us years ago to focus less on product attributes and more on the emotional and self-expressive benefits of a product or service. The goal was first to manage the image of...
Tags: branding, corporate brand, culture, internal branding, strategyPosted in Planning | No Comments »
Review – Why Teams Win
Briare Sands | Monday, October 5th, 20099 Keys to Success in Business, Sport and Beyond by Dr. Saul L. Miller
Tags: book, review, success, teamPosted in Influencers | No Comments »
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Briare Sands | Bio
Briare has been developing brand strategies and creative solutions to inform and engage audiences for 20 years. Briare’s spirit of leadership often involves having ‘treats’ on hand to keep the team energized and focused on maintaining the strategic integrity of every Livewire program without compromising the creative process. Her blog explores best practices for building strong brands from the inside out.